This advertisement listed the Better Babies Contests among the major events of the 1921 Indiana State Fair, under "Day and Evening Features." The ad also provides additional context for the era: Ironically because it was--and still is--considered to be a major failure of the Allies, with whom the United States was an associated power during World War I, the long and bloody Dardanelles Campaign of 1915 was remembered at the 1921 Indiana State Fair. A "lavish spectacle and superb fireworks display" centered on this tragedy was one of the "Two Big Night Shows."